- A call-to-action, a collection of services, or a digital coupon code
- A website sitemap, specific page links, or a web search button
- A phone number, a messaging button, or newsletter sign-up link
- An address, a link to see the business on Google maps, or specific distance to location
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)
Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
In Firebase, the account needs to be an owner on the project you want to link. The Google account needs Standard access in Google Ads. In Firebase, the account needs to be a Firebase Develop Admin. The Google account needs to have owner access in Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)
Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?
The listing must be created using a separate email address. State or federal permission is required to change the address. Multiple locations can’t be uploaded at the same physical address. Editorial approval must be received to use the same address twice. Download Google Ads Measurement Certification Exam Answers (PDF)