- A call-to-action, a collection of services, or a digital coupon code
- A website sitemap, specific page links, or a web search button
- A phone number, a messaging button, or newsletter sign-up link
- An address, a link to see the business on Google maps, or specific distance to location
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue. Download Google Ads Measurement Certification Exam Answers (PDF)
Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)
A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. By definition, A KPI is a measurement of success. A KPI is media-channel specific, and KPIs aren’t interchangeable. A KPI represents non-click actions, such as page views and leads. Download Google Ads Measurement Certification […]