An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store. Brianna can track conversions for first opens for her app. Brianna can measure offline sales initiated from an ad click. Download Google Ads Measurement Certification Exam Answers (PDF)

Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern

Tara can create multiple Google My Business accounts for each location. Tara can access each Google My Business account on a different device. Tara can manage multiple Google My Business listings together. Tara can set her Google My Business account to automatic. Download Google Ads Measurement Certification Exam Answers (PDF)

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]