An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)

By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?

Your phone number, your e-mail address, or your business website Your discounts, your pricing, or all your special sales and promotions Your service reviews, your star rating, or third-party vendor testimonials Your address, a link to your location on Google maps, or the distance to your business Download Google Ads Measurement Certification Exam Answers (PDF)

Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?

With a downloaded mobile app. With a state-issued business license. With a visit to a local Google office. With a postcard delivered by mail. Download Google Ads Measurement Certification Exam Answers (PDF)