An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Media mix model Attribution Machine learning Cross-channel Download Google Ads Measurement Certification Exam Answers (PDF)

Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

Store visits Brand lift Store sales direct Mixed media Download Google Ads Measurement Certification Exam Answers (PDF)

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue. Download Google Ads Measurement Certification Exam Answers (PDF)