An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy Download Google Ads Measurement Certification Exam Answers (PDF)

Which attribution type algorithmically evaluates individual customer paths?

Time-decay Data-driven Last interaction Linear Download Google Ads Measurement Certification Exam Answers (PDF)

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

Purchase Loyalty​ Awareness Consideration Download Google Ads Measurement Certification Exam Answers (PDF)