An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)

Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking on a part of those particular ads. Ads that were viewed and converted in an offline transaction. Ads that deposit a cookie onto someone’s computer. Download Google Ads Measurement Certification Exam Answers (PDF)

Match each product available in Google Marketing Platform for Enterprise with its description.

Helps them understand their data Manages all their marketing tags Gets valuable customer feedback Makes interactive charts and graphs Analytics 360 (1) Surveys 360 (3) Tag Manager (2) Data Studio (4) Download Google Ads Measurement Certification Exam Answers (PDF)

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)

Tag Manager Search Ads 360 Surveys Data Studio Display & Video 360 Download Google Ads Measurement Certification Exam Answers (PDF)