An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
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It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Download Google Ads Measurement Certification Exam Answers (PDF)