An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
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Link your Firebase account to your Google Ads account. Select Conversions in Google Ads. Select app installs and in-app actions. View data in Google Analytics. Download Google Ads Measurement Certification Exam Answers (PDF)
Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store. Brianna can track conversions for first opens for her app. Brianna can measure offline sales initiated from an ad click. Download Google Ads Measurement Certification Exam Answers (PDF)