- Page load and click
- Time onsite and referrer
- Total pages and load speed
- Page duration and visit
Download Google Ads Measurement Certification Exam Answers (PDF)
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Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?
Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers. Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location. Location extensions add an address, a link to see the business on google maps, or the distance a user […]
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
A search engine optimization strategy to rank for keywords. Third-party lead generation to qualify inbound leads prior to contact. An online-to-offline strategy to drive offline sales with online ads. A strategy designed to mimic all ads directly from similar local businesses. Download Google Ads Measurement Certification Exam Answers (PDF)