Google Ads Measurement Answers

An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

Knowledge GlassComments Off on An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
  • Page load and click
  • Time onsite and referrer
  • Total pages and load speed
  • Page duration and visit

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Google Ads Measurement Answers

You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

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Link your Firebase account to your Google Ads account. Select Conversions in Google Ads. Select app installs and in-app actions. View data in Google Analytics. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

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View-through impression​ Maximize conversions Enhanced CPC Target impression share Maximize clicks Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

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Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store. Brianna can track conversions for first opens for her app. Brianna can measure offline sales initiated from an ad click. Download Google Ads Measurement Certification Exam Answers (PDF)