An action that triggers an automated email from your marketing automation platform. Anything that indicates that you could provide immediate value to someone. An action that indicates a prospect is ready to move from the identify phase to the connect phase. An event that indicates a sales opportunity is about to expire. Download HubSpot Inbound […]
Preferably within minutes of receiving the lead. Preferably within a day or two of receiving the lead. Not too quickly, so you don’t seem overeager. On a weekly cadence, since these leads are unlikely to lose interest in your offering. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for. Share as much content as possible with each prospect […]