Preferably within minutes of receiving the lead. Preferably within a day or two of receiving the lead. Not too quickly, so you don’t seem overeager. On a weekly cadence, since these leads are unlikely to lose interest in your offering. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
A press release or job posting from a good-fit company A good-fit person mentioning a relevant keyword or hashtag on social media A good-fit person mentioning one of your competitors on social media A good-fit person submitting a form on your website. Download HubSpot Inbound Sales Certification Exam Answers (PDF)