- Not include prices that may eliminate customers.
- Include names of her competitors in the keywords.
- Use negative keywords to add limits to her ads.
- Use general keywords to attract as many people as possible.
- Use more specific keywords that limit the volume of clicks.
Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
Increase sales of high-heeled shoes by 10% this year Increase of 10% in number of full video ad views on YouTube Increase online orders by 5% this quarter Increase of 20% in response rate to Google Search Ads for high heels Metric (2) KPI (1) Metric (4) KPI (3) Download Google Ads Measurement Certification Exam […]
Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)
Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same channels, and directed at the same audience. Ads used in identical ways, on the same budget, and used in brand lift. Ads used in identical ways, on the same channels, and with unexposed groups. […]