- Not include prices that may eliminate customers.
- Include names of her competitors in the keywords.
- Use negative keywords to add limits to her ads.
- Use general keywords to attract as many people as possible.
- Use more specific keywords that limit the volume of clicks.
Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?
You can verify with a picture, by sharing social channels, or calling Google. You can verify with a phone call, an e-mail, or a postcard through the mail. You can verify with a stamp, with a state license, or with a mobile app. You can verify in-person, using a third party, or with an online payment. Download Google Ads […]
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)