- Not include prices that may eliminate customers.
- Include names of her competitors in the keywords.
- Use negative keywords to add limits to her ads.
- Use general keywords to attract as many people as possible.
- Use more specific keywords that limit the volume of clicks.
Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
Jenna would like to know how many users are visiting a specific page on her client’s website. Edith is interested in tracking how many users are signing up for her newsletter each month. Durene would like to measure how many sales of a specific product are made. Travis wants to measure the number of new […]
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
An event tag An analog tag A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
Media mix model Attribution Machine learning Cross-channel Download Google Ads Measurement Certification Exam Answers (PDF)