Defining a company culture that encourages employees to focus on fulfilling the company’s purpose. Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it. Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting. Adding the […]
The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]