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Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?
Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project permissions in Google Ads Download Google Ads Measurement Certification Exam Answers (PDF)
Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
Link your Google Firebase account with Google Analytics Make Google Firebase your attribution provider Insert a required JavaScript code onto each web page of your site Enable your Google Analytics account in the Google Publisher Toolbar Download Google Ads Measurement Certification Exam Answers (PDF)
Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data by conversion action in Campaigns. By viewing the paths report and sorting by conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)