- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy. It directs potential customers to a brick-and-mortar store near them. It includes only the lowest-priced product for the search term, which drives new clicks. It shows products early in the search process, to help customers […]
Make use of data to improve your predictive decision-making. Offer a voucher for an in-store product with every online sale completed. Offer free shipping on heavy and bulky items sold online. Remove top-selling online products from the physical store. Download Google Ads Shopping Certification Exam Answers (PDF)
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]