- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
By keeping her ads updated with new copy. By guaranteeing improved results. By automatically setting the maximum CPC bid limit. By setting her bids when auctions happen. Download Google Ads Shopping Certification Exam Answers (PDF)
How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
By testing different combinations of text and images By making suggestions for image styles By testing different font styles for specific product types By understanding all site visitors through demographic data Download Google Shopping Ads Certification Exam Answers (PDF)
Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
When he adds promotions to products he sells on Google, shoppers will see a “special offer” link. When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase. When he adds promotions to products he sells on Google, he’ll be able to increase his product […]