The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a link to a web-page version. The email wasn’t sent to enough people. Download HubSpot Email Marketing Certification Exam Answers (PDF)
set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating set the right template for your emails to send the most contextual message to the appropriate segments set the right expectations with those receiving your email by setting an appropriate and contextual […]
The segment and the open The open and the click The contacts and the goal The subject line and the preview text Download HubSpot Email Marketing Certification Exam Answers (PDF)