Google Ads Measurement Answers

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

Knowledge GlassComments Off on A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
  • By lowering the cost of the flower arrangements to increase margin.
  • By raising the revenue to increase demand.
  • By lowering the price of the flower arrangements to increase demand.
  • By raising the margin on the arrangements to increase revenue.

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Google Ads Measurement Answers

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

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KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

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She needs to learn the data models used by Google’s automation systems. She needs to choose a CRM that can process the data from Google’s automated machine learning. She needs to assign data values to her manual optimization processes in real time. Sara first breaks down her organization’s data silos to ensure data quality. That […]
Google Ads Measurement Answers

Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?

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Google My Business Chat Boxes allow your customers to talk to a bot you programmed. Google My Business Messaging allows customers to text directly from your listing.​ Google My Business Video Calling lets customers video chat with you in real time. Google My Business Meeting allows your customer to set up a web meeting with you. […]