Google Ads Measurement Answers

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

Knowledge GlassComments Off on A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
  • By lowering the cost of the flower arrangements to increase margin.
  • By raising the revenue to increase demand.
  • By lowering the price of the flower arrangements to increase demand.
  • By raising the margin on the arrangements to increase revenue.

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Google Ads Measurement Answers

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

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In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
Google Ads Measurement Answers

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

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A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?

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The cost of products The number of product returns The date of transaction The return on investment Download Google Ads Measurement Certification Exam Answers (PDF)