A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at […]

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

All images in JPEG format Any legacy conversion tag Any social-media links on-page All web pages using HTTPS Download Google Ads Measurement Certification Exam Answers (PDF)