You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?
Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone. Create a Google Click Identifier (GCLID) that will appear on each page of your website. Create a phone snippet to replace your store’s number with a Google forwarding number. Create a phone snippet to identify and log the phone number of the […]
Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?
Media mixed model Machine learning Cross-channel Attribution Download Google Ads Measurement Certification Exam Answers (PDF)
Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
Set-up Lead Purchase Page view Download Google Ads Measurement Certification Exam Answers (PDF)