A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?

Purchase, lead, page view, and sign-up Organic discovery, and directory referral Social media account shares, and likes Unsolicited walk-ins, and product deliveries Download Google Ads Measurement Certification Exam Answers (PDF)

Match each product available in Google Marketing Platform for Enterprise with its description.

Helps them understand their data Manages all their marketing tags Gets valuable customer feedback Makes interactive charts and graphs Analytics 360 (1) Surveys 360 (3) Tag Manager (2) Data Studio (4) Download Google Ads Measurement Certification Exam Answers (PDF)

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)