- Unit cost
- Demand
- Volume
- Capacity
Download Google Ads Measurement Certification Exam Answers (PDF)
It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. Download Google Ads Measurement Certification Exam Answers (PDF)
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In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In the Campaigns tab, under the Conversions column Download Google Ads Measurement Certification Exam Answers (PDF)