When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website When a salesperson provides value by offering thoughtful content and answering questions for prospects When a salesperson follows all a prospect’s social media channels and tags them with regular product offers When a […]
The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]