A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

The listing must be created using a separate email address. State or federal permission is required to change the address. Multiple locations can’t be uploaded at the same physical address. Editorial approval must be received to use the same address twice. Download Google Ads Measurement Certification Exam Answers (PDF)

Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)

Choose “Phone Calls” as the conversion action to track. Click on “Calls to a phone number on your website” as the source of the phone call you would like to track. Generate the phone snippet for your website. Apply phone snippet to website. Download Google Ads Measurement Certification Exam Answers (PDF)

Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same channels, and directed at the same audience. Ads used in identical ways, on the same budget, and used in brand lift. Ads used in identical ways, on the same channels, and with unexposed groups. […]