A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?

Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)

Video Print Radio E-mail Television Download Google Ads Measurement Certification Exam Answers (PDF)

Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?

Google My Business Chat Boxes allow your customers to talk to a bot you programmed. Google My Business Messaging allows customers to text directly from your listing.​ Google My Business Video Calling lets customers video chat with you in real time. Google My Business Meeting allows your customer to set up a web meeting with you. […]

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

She needs to learn the data models used by Google’s automation systems. She needs to choose a CRM that can process the data from Google’s automated machine learning. She needs to assign data values to her manual optimization processes in real time. Sara first breaks down her organization’s data silos to ensure data quality. That […]