Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

Your boss wants a report on the success of your blog. What information should you NOT analyze?

Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You should conduct buyer persona interviews with all of the following people EXCEPT:

Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website.​ Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)