Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)