True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]

Select all that apply. What is a benefit of filming videos with a smartphone for social media content?

The videos appear less professional. It’s more difficult for transferring and editing videos. Filming can only be done in a studio setting. The videos appear more authentic. They can be easily transferred and edited on the same device. The correct answer is: The videos appear less professional. The videos appear more authentic. They can be […]

Your company’s marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?

Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]