Google Ads Search Certification Answers

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Sara TaylorComments Off on Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?
  • Bids does this and it’s determined by how much marketers will pay for a click.
  • Asset impact does this, and it’s based on sitelinks and image assets.
  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.
  • Ad quality does this, and it’s based on ad and website relevance.

The correct answer is:

  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.

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Google Ads Search Certification Answers

In which two ways does optimization score help marketers succeed?

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It uses Google AI to plan campaigns without any need for input. It determines which campaigns should be prioritized for improvements. It documents campaign budget for marketing teams. It speeds up the implementation for enhancements to campaigns. The correct answer is: It determines which campaigns should be prioritized for improvements. It speeds up the implementation […]
Google Ads Search Certification Answers

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

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To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

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Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)